CEO
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Israel Kreps has more than 30 years of public relations and marketing expertise in real estate, hospitality, healthcare, banking, and professional services. Utilizing his background in developing and implementing results-oriented strategies for a broad range of organizations, Israel is a highly sought-after industry professional. The firm’s longevity with clients speaks to his dedication to ensuring long-term success. A University of Miami graduate with an International Finance and Marketing degrees, Israel is a long-time member of the Greater Miami Chamber of Commerce’s Board of Directors, serves in an advisory capacity to numerous nonprofits, and mentors young people in challenging life circumstances.

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EXECUTIVE VICE PRESIDENT
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Caroline Underwood Burman, who began her career as a broadcast news producer for NBC’s South Florida affiliate, is an Executive Vice President with Kreps PR. Over the course of more than 15 years, her work at the firm has included the handling of communication for clients in a range of industries, including ultra-high-end real estate, luxury lifestyle brands, arts and nonprofits, and wealth management. She has overseen public relations for such companies as Berkshire Hathaway HomeServices and its New York, New England, and Miami affiliates, Christie’s International Real Estate, Luxury Portfolio International, Fortune International Group, and various brokers, developers, and real estate projects associated with each entity, including Amanera Residences, the Herzog & de Meuron-designed Jade Signature tower, and The Ritz-Carlton Residences, Sunny Isles Beach. Caroline, who graduated magna cum laude from Florida State University with a Bachelor of Arts in Communication and a double minor in English and Spanish, has additionally served in an advisory board role for the Miami-Dade chapter of Mothers Against Drunk Driving.

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EXECUTIVE VICE PRESIDENT
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A former print and TV journalist, Melinda Sherwood is an Executive Vice President. She has over 15 years of experience developing and implementing public relations campaigns for clients in the real estate, architecture/design, education, finance, and hospitality sectors.

Prior to joining Kreps PR, Melinda held senior corporate communications roles with Fortune 500 company CBRE, and global architecture/design firm Hillier Architecture. She also served as the Editor of the Princeton Business Journal and an associate TV producer for NJN public television. Melinda graduated from Johns Hopkins University with a master’s degree in non-fiction writing and holds a bachelor’s degree in English from William Smith College. She teaches writing as an adjunct at the University of Miami’s School of Communications. Over the years, she has served in committee roles for the Greater Miami Chamber of Commerce and the Arts & Business Council of Miami.

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EXECUTIVE VICE PRESIDENT
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A veteran publicist, Executive Vice President Veronica Villegas Baldwin has been in the PR and marketing industry for more than 20+ years. Veronica leads Kreps PR’s hospitality, real estate, and corporate accounts where she provides counsel for a diverse range of prestigious organizations and local, national, and international clients. Prior to joining the firm, Veronica held the role of International Director at a respected PR firm, leading the Costa Rica Tourism Board in the North American market. With her roots in Medellin, Colombia, Veronica is fluent in both Spanish and English. She attended Florida State University and is a graduate of the University of Miami with degrees in Political Science and Public Relations and a minor in Pre-Law studies.

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EXECUTIVE VICE PRESIDENT
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Laura Acker serves as Executive Vice President of Kreps PR, where she oversees the firm’s southeast office located in Charleston. Laura joined Kreps PR in Miami over 16 years ago and went on to open the firm’s New York City office in 2016. She has successfully spearheaded multi-faceted media programs for an array of clients in the firm’s luxury lifestyle, real estate, and hospitality arenas. Laura is particularly recognized for her expertise working with some of the world’s most prestigious brands, including launching Porsche Design Tower, Residences by Armani/Casa, and Ritz-Carlton-branded condominium towers, as well as managing public relations campaigns for De Beers Jewelers, Camper & Nicholsons International, Informa Markets’ five U.S. boat shows, and one of the world’s leading architects in hospitality design, Denniston. Raised in the Washington, D.C. area, Laura graduated cum laude from Florida State University with degrees in Marketing and Hospitality Administration. She currently serves in committee roles for Urban Land Institute South Carolina and CREW Charleston, as well as mentors and tutors young students through Reading Partners South Carolina.

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SENIOR VICE PRESIDENT
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Kristen Noffsinger is a Senior Vice President at Kreps PR and leads the firm’s Palm Beach office located in downtown Delray Beach, Florida. She has over 15 years of experience developing and implementing public relations, marketing, and brand campaigns for clients in the lifestyle, hospitality, medical, and non-profit sectors. Kristen’s broad range of expertise includes out-of-the-box creativity, strategic long-term goal setting, brand development, social media strategy, content creation, and innovative storytelling. Kristen graduated from Florida Atlantic University with a degree in Music Performance. She currently serves on The Greater Boynton Beach Foundation Board and The Delray Beach Chamber Education Fund Board, of which she was a founding member.

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PRESIDENT, KREPS SOCIAL
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Liza Gallardo Walton serves as President of Kreps Social, the social media arm of Kreps PR. At the forefront of the industry, Liza founded and operated a social media marketing company, Miami Social Marketing, in 2010. Miami Social Marketing was acquired by Kreps PR in 2022. Prior to starting her own firm, Liza began her career at Andersen Consulting (now Accenture) in the Change Management competency, where she built online training tools and taught end users how to effectively use new software systems. She then switched gears and joined the Technology Practice at Burson-Marsteller, where she executed Public Relations campaigns for many Latin American “dot-coms.” Liza eventually landed at the City of Miami, where she served as a Public Information Officer and NET Administrator. Social Media Marketing is the synthesis of her diverse skill set. A Cuban American born in Mexico, Liza is a graduate of Ransom-Everglades School. She has a Master of Business Administration from the University of Alabama and a Bachelor of Arts in both Public Policy and Romance Languages from Washington and Lee University. Active in the Miami community, Liza has served on the executive boards for PAMM Contemporaries, Friends of The New World Symphony, Miami Arts Marketing Project, Social Media Club of South Florida, and Fashionably Conscious for Coconut Grove Cares.

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