With an already-successful track record of leveraging luxury brand partnerships within the real estate arena, longtime Kreps PR client, Dezer Development, announced a master licensing agreement with Germany-based Porsche Design Group to develop the iconic brand’s first-of-its-kind residential tower, Porsche Design Tower. Undoubtedly, Porsche Design Tower’s most unique feature is its revolutionary automobile elevator lift system that whisks residents and vehicles up to their very own sky garages throughout the height of the building. Our public relations strategy addressed the architectural complexities of this type of building and positioned the innovative parking technology as a catalyst for future luxury real estate developments around the world. Through Kreps PR’s positioning and messaging, a multitude of customized press experiences and tours, and ultimately an official grand opening event that capped off with a surprise performance by Alicia Keys, Kreps PR successfully positioned Porsche Design Tower as one of the most prestigious and transformative branded real estate projects in the world. The award-winning, highly publicized tower has received significant national and international feature and broadcast coverage, as well as global recognition among Hollywood A-listers, sports legends, captains of industry, and esteemed influencers.