Our agency is one of the industry’s most trusted — rooted in a keen understanding of the media and their needs. Our deadline-driven team of publicists is known for being a bridge to credible sources, creative narratives, and insightful trend analyses. With former journalists on staff, we have a nose for news and a studious appreciation for strategic storytelling. We pride ourselves on crafting content that not only puts our clients in front of their target audiences, but delivers meaningful results for their businesses.
An unparalleled network of media relationships, and longevity with clients sets us apart. Kreps PR is a boutique agency offering public relations, social media, crisis communications and event and activations services to clients spanning multiple industries and geographies.
As much-involved experts in crisis management, our objective is to protect and enhance the best interests of our clients. We know it takes years to build a reputation, but damaging events can undermine a brand and its visibility. It is critical to prepare for the unexpected, which is why our team of senior advisors is equipped to navigate any crisis that unfolds. We guide our clients through high-profile and sensitive matters, ensuring that the response is both swift and effective.
A major aspect of any communications program is building and sustaining positive relationships within the community. In today’s socially conscious environment, this focus is fundamental to the success of a business and its growth. Kreps not only serves as a catalyst for cultivating these important connections on behalf of our clients, but we assist in seeing them flourish. Our agency has long been expert in developing Corporate Social Responsibility (CSR) campaigns that promote good will, bolster trust among consumers, and further the strength of a brand.
Social Branding and Community Development
Our expert team handles Social Media Management from end to end. We begin by establishing our clients on selected social media platforms and developing an authentic storyline that aligns with a company’s values. From there, we curate content and layouts following a carefully crafted guide of branded colors and fonts so that each post complements the others to create a seamless feed. Building an organic social community, and keeping them engaged, is also a major focus of our efforts. This includes monitoring relevant hashtags, reacting to meaningful conversations that relate to the brand, and engaging with industry leaders and micro/macro influencers to influence the conversation and build a community that is loyal and enthusiastically engaged with the brand.
Campaign Monitoring and Reporting
Social media is a dynamic environment that provides us with valuable, real-time information about how a company’s brand is perceived as well as how any given campaign is performing. We’re always monitoring our clients’ social media presence and gaining valuable insights into what resonates with audiences and which campaigns are most effective in achieving key goals. Using state-of-the-art, social intelligence software, we are able to provide our clients with real-time data that allows us to gauge return on investment and helps inform future campaigns.
Content Strategy and Creation
Kreps social team tailors its approach to each client; our strategies range from developing overall brand awareness/community engagement to a more tactical approach aimed at driving customer leads. We guide and support our clients in the creation of high-quality video, photography, and graphic design components, and support initiatives such as social media-driven contests and campaigns that involve user or follower-generated content. Lastly, our team is highly experienced in executing effective cross-channel advertising campaigns in accordance with platform regulations that elevate brand awareness and drive quality leads.